Love Hearts turn 70 years old in 2024 – they were originally included in crackers for the Christmas season in 1954. Over the years, the messages on them have changed, and various specialty versions have been produced, including for Prince William’s 21st (in 2003) and a recent collaboration with YoungMinds with affirmative messages (Swizzels | WP). The messages on these “Love tHeArts” – imagined by FGB (ig) in North Street, Belfast city centre – are perhaps less “Marry me” and “Be mine” and more “Fund me” and “Follow me on Instagram”.
See also Eat To The Beat for another Swizzels sweet – the drumstick – by FGB.
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